Welcome to Claritas

Hello everyone and welcome to Claritas!

We are so excited to have launched our website ( and Instagram (@claritasofficial) on 1 January – please turn on post notifications for informative content on skin care, hair care and body care. Before we start selling products, we hope that we will be able to share our research and understanding of skin care, hair care and body care with you through our Instagram posts, stories and blog.

We support self-care that is clean, cruelty-free and environmentally friendly. We aim to achieve this at Claritas through our packaging, shipping procedures and, most importantly, the brands that we will collaborate with. We truly believe that self-care should be a priority for Him, Her and Everyone (watch out for our ‘Self-care Saturday’ Instagram posts!). We have been founded on the principle of inclusivity. Therefore, we commit to using diverse models (from different races, religions and genders) and catering for all with the products that we will stock. Further to this, we promise that we will never edit our models as we strive to be as transparent as possible, as we encourage people to feel comfortable in their own skin.

We have created Claritas to be a platform that provides with you access to a range of international brands (with the same ideologies as us) in a seamless way – without long shipping times and hidden costs. We want shopping with us to be a truly enjoyable and luxurious experience from the layout of our website to the aesthetic (but sustainable!) packaging.

Thank you for supporting our journey so far. See you next Sunday for a post on diversity and why we take it so seriously as a business. 🤍


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